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Authorities in our business will tell in no uncertain terms that Lorem Ipsum is that huge, huge no no to forswear forever. Redeeming factors in favor of greeking text.
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Increase your brand name positions in search engines
You begin with a text, you sculpt information, you chisel away what's not needed, you come to the point, make things clear, add value, you're a content person, you like words.
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For individuals, all the way to large teams and business
It’s like saying you’re a bad designer, use less bold text, don’t use italics in every other paragraph. True enough, but that’s not all that it takes to get things
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Chances are there wasn't collaboration, communication, there wasn't a process agreed upon or specified with the granularity required.